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New Research: A Large Majority of Twitter Users Rarely Forward Content to the Network August 5, 2010

Posted by Randy Tyler in General.
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What makes a tweet influential? New HP Labs social media research may provide answers

Influence and Passivity in Social Media (Full Text of Research)

The paper concludes: “This study shows that the correlation between popularity and influence is weaker than it might be expected. This is a reflection of the fact that for information to propagate in a network, individuals need to forward it to the other members, thus having to actively engage rather than passively read it and cease to act on it.”

What makes a tweet influential? Dr. Bernardo Huberman explains HP Labs recent research in a YouTube Video (00:1:43)

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